18 Oct 2019

Maha presents: The Air Jordan 1 Fearless with Naomi Tamaëla

Naomi Tamaëla is a face you might have seen on our social media-channels or  when visiting our shop. The 22-year-old grew up in a small village in the Dutch countryside but felt like she didn’t belong there when she was just a teenager. She packed her bags and headed to our capital to create a new life. This kickstarted her career as a model and created tons of other opportunities. We sat down with Naomi in celebration of the Air Jordan 1 Fearless to discuss inclusivity and fearlessness. 

“Where I grew up I was never really accepted because of the color of my skin and the way I dressed. I decided to move to Amsterdam, but without a real plan it proved to be tough. There were some opportunities, for instance with a modelling agency, but then I turned out to be just a centimeter too short. I ended up picking up a new study. Then when I was asked to do a shoot for Maha, I loved their vibe so much, so I decided to take a chance and asked if they could give me a job. And here I am. Being fearless is sometimes really about taking a leap of faith and just going for it.”

“What inspired me in life is not so much one particular person like Michael Jordan, but I tend to look at heroes within our own community. I watch my peers for inspiration. There are more and more fearless women around who are stepping up and changing the game, that’s dope.”

Equality is something really important to us at Maha. That’s why we are pleased that the streetwear industry is offering more and more when it comes to equality. “It’s really getting better, brands are trying harder to improve equality within streetwear offering. But we need to continue building the community. Not just by selling clothing and sneakers for women, but also by involving people in our culture through talks, events and collaborations.”

“We want to bridge the gap for both men and women. Take for example these, the AJI Fearless, I’d rock them with something fancy to special occasions, but so could a guy. You should want to stand out.”

The Air Jordan 1 Fearless will release on Tuesday the 22nd of October at Maha Amsterdam, online and in-store.


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