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20 Feb 2019

Maha presents: Ji Won Choi x Adidas Originals

Adidas Originals has unveiled its third collaboration with an emerging female fashion designer.
This time, the brand has teamed up with Ji Won Choi for a 17-piece women’s ready-to-wear collection unveiled at London Fashion Week.

Inspired by Choi’s Korean heritage, the collection revamped Adidas’ classic tracksuit with hues of lavender, blue, red, green and pink.
The brand’s three stripes were also used in more parts of the garments, creating a sense of movement.

The collection will be available at Maha on the 23rd of February.


Photographer: Paul Zeper
Production: Charmae Pattipeilohij
MUAH: Roxanne Ybema Jansen
Models: Thirza Riphagen, Danique Graanoogst

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