28 Mar 2017
"Maha On Air" an interpretation on the Nike Air Max Jewell LX
This Spring Nike asked us to create our own interpretation of the new Air Max Jewell Lux. The second female only Air Max style by the Portland brand.
In our eyes this is the first Air Max that allows girls to be ready for the streets, switch to glam and then back again. For this campaign we wanted to
bring out the female shape in a sensual way and teamed up with renowned photographer Andy Tan to create this unique campaign.
Available online at 1/4/2017 00:00 CET.
Photography: Andy Tan Photography
Assistant: Malee Welmers
Styling: Soraya Basiran
HMU: Stef Ralbovsky using Mac Cosmetics
Model: Yunna Zhang (@futurefacesmodels)
Production: Annelies Tan Management
Studio: Allard Studios
Postproduction: House of retouch