VANS VARIX WC

by Maha Amsterdam

Vans their latest Varix Silhouette found its inspiration in the tech skate silhouettes of the late ’90s and early 00’s. The Varix is the brand’s first ever lifestyle shoe built with Vans WaffleCup technology. We created a small colour popping editorial with Caroll-Lynn to show you the comfort of this sneaker. The Varix comes in the colourways True White Marshmallow, Multi Turtled and Black Ebony.

The Vans Varix is available in store and online.
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THE COMEBACK OF PUMA'S CELL ENDURA

by Maha Amsterdam

Puma welcomes its archival CELL Endura silhoutte back after it’s introduction in 1998. Today, 20 years later the CELL Endura has been updated and made with the newest technology. With its chunky silhouette, it couldn't have find a better comeback than today. The upper is constructed out a combination of mesh, leather, and suede. Maha took the innovation of PUMA’s CELL technology as a starting point for this dynamic editorial. The editorial took place in the new metrostation at Amsterdam Central Station and highlights the futuristic vibes around the CELL Endura .

The Puma CELL Endura will be released October 4th at Maha.
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