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Nike's The 1 Reimagined shot by Maha Amsterdam

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Nike's The 1 Reimagined shot by Maha Amsterdam

The 1 reimagined by Nike. 14 female designers took the Air Force 1 and Air Jordan 1 and gave them both 5 reimagined designs resulting in the Explorer, Lover, Sage, Rebel en Jester.

We've created this editorial to showcase the cohesiveness between the AF1 and Jordan 1 Silhouettes, all connecting but totally different. Like a bouquet of flowers.

Models:
Caroll-Lynn van den Brom
Isabelle van Manen

Shot by Maha's very own Saskia van Hofwegen

Hello Kitty X Puma Suede 50; All things Kawaii shot by Maha Amsterdam

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Hello Kitty X Puma Suede 50; All things Kawaii shot by Maha Amsterdam

Hello Kitty X Puma; All things Kawaii.
For the 50th anniversary of the Puma Suede, the German brand teamed up with world famous Hello Kitty. A collab doesn't get cuter than this, with not only the classic Suede in Hello Kitty theme, but also with a full apparel capsule. The Suede will also be available in Kids sizes (Toddler/Pre-School).

To show you the cuteness at it's prime, we've teamed up with Photographer Juliane Falk to shoot a campaign with the amazing Giselle aka Baby Gigi.

The collection will launch in store and online at Maha exclusively for the Netherlands on Thursday the 8th of February. Annnddd as a special surprise we will have the official Hello Kitty herself present at the launch in store for a photo and a meet and greet!

Air Jordan SEASON OF HER COLLECTION

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Air Jordan SEASON OF HER COLLECTION

The AJ I Season of Her collection combines luxurious satin, premium suede and unique colours, creating powerful statements that resound way beyond the hardwood. Fit for the street yet fashion forward, the AJ I SOH matches her versatile lifestyle and can be mixed and matched to complement her vibe, day or night.

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