"Maha On Air" an interpretation on the Nike Air Max Jewell LX

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"Maha On Air" an interpretation on the Nike Air Max Jewell LX

Air Max Jewell LX, takes her from streets to glam, and then back again.

This Spring Nike asked us to create our own interpretation of the new Air Max Jewell Lux. The second female only Air Max style by the Portland brand.
In our eyes this is the first Air Max that allows girls to be ready for the streets, switch to glam and then back again.
For this campaign we wanted to bring out the female shape in a sensual way and teamed up with renowned photographer Andy Tan to create this unique campaign.

Available online at 1/4/2017 00:00 CET.

SHOP NIKE HERE

 

 

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Photography: Andy Tan Photography

Assistant: Malee Welmers

Styling: Soraya Basiran

HMU: Stef Ralbovsky using Mac Cosmetics

Model Yunna Zhang (@futurefacesmodels)

Production: Annelies Tan Management

Studio: Allard Studios

Postproduction: House of retouch